Written by Adam Goldberg, Co-Founder and Partner Outside the Olympics, it’s folly to judge how well somebody does something by comparing them to perfection. Yet, that’s exactly what too many have done when assessing Crowdstrike’s and its CEO’s Day 1 crisis comms. Anyone understanding what it’s like in the cauldron of an ongoing crisis recognizes […]
Be So For Real: Gen Z Social Media Marketing and the Paris 2024 Olympics
Written by Annie O’Leary, Trident DMG It’s a simple montage, videos of athletes winning gold at the Olympics, hugging fellow competitors, some even brought to tears in what is certainly an emotional moment. The videos are set to a folk song, “Evergreen,” by Richy Mitch & The Coal Miners. A white text caption reads simply, […]
When to Call on the Influencers or the Professionals…
Written by Taylor Pearson, Senior Account Manager If you’re over 25, you may not have heard of Shein – the ultra-fast fashion e-commerce platform taking Generation “Z” by storm. But, whether or not you’re on the bandwagon, Shein is, in all likelihood, the future of fashion for the masses – if it can get its […]
Reporters and Anonymity: Two Tales
Written by Adam Goldberg, Co-Founder The last several weeks have seen notable episodes involving anonymous sourcing. In one instance, journalists have called out the dangers of being forced to reveal their anonymous sources while, in the other, reporters decried a journalist who used anonymous sources to write what they say are false things about those […]
Finding Your Voice: A Guide for Brands Navigating Contentious Issues
Written by Trident DMG Much has been reported about brands’ struggles with whether to publicly engage with contentious social issues. Recent research provides helpful guidance. In Citizen brand: The emergence of brandstanding as organizational engagement and civic duty, Luke Capizzo and Jeannette I. Iannacone find that companies should tick four boxes when taking a public […]
How to Successfully Use Influencers in Your Next PR Campaign
Written by Claire Rosenwinkel, Trident Intern Today, one cannot go on the internet without seeing influencers at the center of countless campaigns. Influencers are valuable for public relations campaigns and advertising, and they deliver results. Sixty percent of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts.Unfortunately, as the […]
Just How Important Are CSR Activities for Companies in Crisis?
One things clients experiencing negative media attention often ask us is, what kind of CSR should we be doing to mitigate this bad publicity? Before answering that question, it is worthwhile to explore whether or not CSR actually does help limit public blowback. Corporate social responsibility, also known as CSR, while difficult to define, can be described as a form of private business self-regulation that allows a company to take responsibility for the social and/or environmental impacts of its business.