Emma Novak is an Associate Director at Trident DMG, working with organizations across the litigation, technology, education, and nonprofit sectors to advance rapid response techniques and drive comprehensive earned media campaigns. Emma advises client strategy, tactics, and message selection for target audiences while securing thoughtful client coverage within national, trade, and local outlets. She also manages Trident DMG’s social media channels.

Emma’s background includes public affairs, copywriting, social media strategy, and broadcast news production. Before joining Trident, Emma directed advertising strategy for clients in the health care and fitness industries.

Outside of work and her hometown of Nashville, Tennessee, Emma can be found walking her dog along the National Mall or exploring new Washington, D.C., restaurants. In 2019, Emma earned the distinction from Pinterest of “Pinfluencer,” attracting 1.7 million peak monthly viewers to her platform page that year.

Emma attended college at the University of Missouri, where she earned a Bachelor of Journalism degree, a B.A. in political science, and a multicultural certificate. During her time at “Mizzou,” she held international advisory leadership roles through collegiate organizations and volunteered as an election judge for a presidential election.

Emma is greatly involved with her alma matter where she frequently speaks to lecture halls of journalism students and mentors soon-to-be graduates. Emma is an active member of Washington Women in Public Relations and PRSA’s National Capital Chapter.