Looking for a Public Relations Firm? Hire an Advocate, Not a Publicist

One valuable asset public relations consultants can bring is their own credibility with reporters. Credibility with journalists is not easily gained, and it’s earned through honesty and transparency with reporters over sustained periods of time. But, credibility doesn’t necessarily equate to the media reporting what you want. That’s why you always want to make sure […]

Crisis Management: Revisiting Rolling Stone’s Failures

It’s been three years since Rolling Stone published its infamous and defamatory report about rape allegations at the University of Virginia, but it’s important to revisit the most piercing analysis of what the magazine did wrong. Rolling Stone’s investigation: ‘a failure that was avoidable,’ a report co-authored by the dean of the Columbia School of […]