Keegan Bales is a Senior Account Manager with substantial experience developing and executing traditional, social media, and thought leadership campaigns that build and strengthen clients’ reputations. With a deep understanding of what drives media coverage and sustains attention, Keegan develops and delivers messages that tell clients’ stories in impactful ways that connect with stakeholders.
From agency-of-record public relations efforts to crisis management and litigation communications, Keegan has worked with public companies, startups, foreign governments, financial services companies, schools, nonprofits, professional service firms, and other clients across industries and the political spectrum.
Outside of Trident, Keegan serves on the board of Government Affairs Industry Network (GAIN) and the organizing committee of the Congressional Women’s Softball Game (CWSG), which raises money for young women with breast cancer. She is the chair of GAIN’s mentorship committee and handles media relations for CWSG.
Keegan studied mass communication and journalism at George Washington University’s School of Media and Public Affairs where she wrote for The Hatchet student newspaper and volunteered with Prime Movers Media Program, a journalism mentorship program with DC high schools. She interned with Hearst Magazines, CBS News 60 Minutes, Yahoo Finance, and a boutique public relations firm and spent a semester traveling through Europe.