Lincoln Zweig

Senior Director

Lincoln Zweig is a Senior Director at Trident DMG, helping companies, organizations, and high-profile individuals spanning numerous sectors manage their high-stakes situations and execute strategic communications campaigns. Lincoln has diverse and wide-ranging experience in strategic and crisis communications, giving him a multifaceted expertise to accomplish client goals.

Adept at strategy and message development, Lincoln supports his clients in communicating business-critical issues to the media and managing stakeholders impacted by them. His experience on Capitol Hill grounds the advice he gives clients facing government scrutiny. Lincoln also facilitates legal communications during various types of litigation including complex litigation, high-profile controversies, competition matters, and IP disputes.

Further, Lincoln leads strategic communications client teams for Trident DMG, helping his clients secure coverage of their businesses, products, and leaders, and enhancing reputation through thought leadership. His clients have included Fortune 500 companies, a prominent management consultancy, a leading science and technology government contractor, a champion racehorse trainer, high-growth tech startups, national cannabis companies, and many more.

Before joining Trident, Lincoln spent two years in the Office of then-Senate Minority Leader Charles E. Schumer, where he helped manage the press, strategic communications, and media affairs across Upstate New York. Previously, he interned at a leading Washington-based strategic communications and government affairs firm, at a boutique investment firm, and at a neuromarketing startup in New York City.

Passionate about helping young people set out on their communications careers, Lincoln manages Trident DMG’s internship program. And on most weekends, he can be found watching his beloved Arsenal Football Club or New York Knicks.

Lincoln spent his undergraduate years at New York University, earning a B.A. in Environmental Studies with minors in Politics and Philosophy. He also completed a capstone project at NYU on energy storage policy and battery technology in the United States. During his time studying in the Bahamas, Lincoln presented research to the Bahamian government on the invasive Indo-Pacific lionfish.