Tech public relations requires executing at the foundational levels. While there are many steps to take beyond the basics, you need to get the basics right. If you can’t block and tackle, you’ll never gain a yard.
For startup and high-growth companies, learning that a reporter is sniffing around and asking hard questions can be bone-chilling. Perhaps you have heard from investors that a reporter has called. Perhaps the reporter messaged employees on LinkedIn. Typically, the client instinct in these instances is to go fetal and speculate about worst-case scenarios. We’ve seen […]