How to Successfully Use Influencers in Your Next PR Campaign

Written by Claire Rosenwinkel, Trident Intern Today, one cannot go on the internet without seeing influencers at the center of countless campaigns. Influencers are valuable for public relations campaigns and advertising, and they deliver results. Sixty percent of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts.Unfortunately, as the […]

Tech PR: No-Fear Crisis Communications

For startup and high-growth companies, learning that a reporter is sniffing around and asking hard questions can be bone-chilling. Perhaps you have heard from investors that a reporter has called. Perhaps the reporter messaged employees on LinkedIn. Typically, the client instinct in these instances is to go fetal and speculate about worst-case scenarios. We’ve seen […]