Written by Claire Rosenwinkel, Trident Intern Today, one cannot go on the internet without seeing influencers at the center of countless campaigns. Influencers are valuable for public relations campaigns and advertising, and they deliver results. Sixty percent of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts.Unfortunately, as the […]
Tech public relations requires executing at the foundational levels. While there are many steps to take beyond the basics, you need to get the basics right. If you can’t block and tackle, you’ll never gain a yard.