Tech PR: No-Fear Crisis Communications

For startup and high-growth companies, learning that a reporter is sniffing around and asking hard questions can be bone-chilling. Perhaps you have heard from investors that a reporter has called. Perhaps the reporter messaged employees on LinkedIn. Typically, the client instinct in these instances is to go fetal and speculate about worst-case scenarios. We’ve seen this time and again, and it is almost always the wrong crisis management approach. Here’s the right one: call the reporter.

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