Written by Claire Rosenwinkel, Trident Intern Today, one cannot go on the internet without seeing influencers at the center of countless campaigns. Influencers are valuable for public relations campaigns and advertising, and they deliver results. Sixty percent of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts.Unfortunately, as the […]
Southwest Airlines: Cancel or #Canceled?
Written by Emma Novak, Account Manager Southwest Airlines prides itself on three values – efficiency, discipline, and excellence – to fulfill its purpose: connecting people to what’s important in their lives through friendly, reliable, and affordable air travel. During the 2022 holiday season, Southwest compromised its values and purpose of reliability, tarnishing the brand after […]