Earlier this year, Joe Biden reached out to Anita Hill, the young law professor who famously testified that then-Supreme Court nominee Clarence Thomas had sexually harassed her. Biden presided over Thomas’s confirmation hearings, during which Hill was mocked, degraded, and humiliated. During the phone call, Biden expressed “regret for what she endured” and “admiration for everything she has done to change the culture around sexual harassment in this country.” Biden, however, failed to directly apologize for his role in how she was treated, leaving Hill “deeply unsatisfied.”
One things clients experiencing negative media attention often ask us is, what kind of CSR should we be doing to mitigate this bad publicity? Before answering that question, it is worthwhile to explore whether or not CSR actually does help limit public blowback. Corporate social responsibility, also known as CSR, while difficult to define, can be described as a form of private business self-regulation that allows a company to take responsibility for the social and/or environmental impacts of its business.
One valuable asset public relations consultants can bring is their own credibility with reporters. Credibility with journalists is not easily gained, and it’s earned through honesty and transparency with reporters over sustained periods of time. But, credibility doesn’t necessarily equate to the media reporting what you want. That’s why you always want to make sure […]
For the uninitiated, the prospect of talking with a reporter can be daunting. Even trade reporters in esoteric industries can materially influence a company’s brand or reputation. With a few basic, public relations guidelines, however, you can greatly increase the odds that your work with a reporter will be a positive contribution to your cause. Indeed, these are important to follow no matter your public relations experience.