Written by Adam Goldberg, Co-Founder One scenario we commonly face is when a client learns a reporter is investigating it before the reporter calls the client. The clues can emerge in various ways. Perhaps a reporter messaged employees on LinkedIn or through social media. Typically, the client instinct in these instances – and that of […]
Taking Public Relations to the Next Level: The Dark Arts
Maybe it’s because we come from Washington, D.C. – the home of opposition research – but our experience is that too few companies execute public relations efforts targeting their competition or other adversaries. So-called oppo campaigns aren’t just for litigation. If you know of competitors’ actual or potential vulnerabilities in which their stakeholders might be interested, you’re competing with one hand behind your back if you don’t leverage them. Here are some public relations tips on how to do just that, as well as some caveats.
Crisis Management 101: Before Anything Happens
The companies best at crisis management aren’t the ones who do everything right after a crisis emerges; they’re the ones who do things right before there’s even the hint of a potential crisis. There are three steps you can take right now, when everything is calm, to put you far ahead of the game should […]