Written by Adam Goldberg, Co-Founder One scenario we commonly face is when a client learns a reporter is investigating it before the reporter calls the client. The clues can emerge in various ways. Perhaps a reporter messaged employees on LinkedIn or through social media. Typically, the client instinct in these instances – and that of […]
“Blending Out” Brand Image: Tarte Cosmetics
Written by Emma Novak, Account Manager Read the room: conspiracy theories aren’t limited to politics. Unfounded conspiracy theories fused with social criticism can create an unexpected tsunami of negative coverage against a brand and its well-intentioned actions. Tarte Cosmetics recently experienced this, and there are lessons for us all. Tarte Controversy Founded in 1999 and […]
The Rise of Pickleball: What Companies Can Learn About Becoming the Next Big Dill
Written by Katie Owens, Account Manager “Stay out of the kitchen!,” “let’s just dink,” and “zero-zero-two,” are some phrases you might hear if you pass a pickleball court. Pickleball’s explosion, with over 14% of Americans playing the sport in 2023, was no accident. Behind the scenes, a flexible, adept team was hard at work embracing […]
Avoiding Return-to-Office Blunders
Written by Trident DMG Make internal communication your priority Employees at companies nationwide, surprised by return-to-office (RTO) policy announcements imposed from the top down, have launched petitions against their companies’ new policies that they say could negatively impact post-COVID growth, employee well-being, staff retention, and productivity. To maximize employee support, companies should prioritize internal communications […]
What Companies Can Learn From Nike
In the wake of the deaths of George Floyd, Breonna Taylor and many others at the hands of police, many companies that previously shied away from incorporating social issues like the Black Lives Matter movement into their branding and marketing have embraced them to make their positions on these seismic matters clear to consumers. However, […]
Public Relations Basics: Working With Reporters
For the uninitiated, the prospect of talking with a reporter can be daunting. Even trade reporters in esoteric industries can materially influence a company’s brand or reputation. With a few basic, public relations guidelines, however, you can greatly increase the odds that your work with a reporter will be a positive contribution to your cause. Indeed, these are important to follow no matter your public relations experience.
Taking Public Relations to the Next Level: The Dark Arts
Maybe it’s because we come from Washington, D.C. – the home of opposition research – but our experience is that too few companies execute public relations efforts targeting their competition or other adversaries. So-called oppo campaigns aren’t just for litigation. If you know of competitors’ actual or potential vulnerabilities in which their stakeholders might be interested, you’re competing with one hand behind your back if you don’t leverage them. Here are some public relations tips on how to do just that, as well as some caveats.