Written by Claire Rosenwinkel, Trident Intern Today, one cannot go on the internet without seeing influencers at the center of countless campaigns. Influencers are valuable for public relations campaigns and advertising, and they deliver results. Sixty percent of marketers shared that influencer-generated content performs better and drives more engagement compared to branded posts.Unfortunately, as the […]
Trident DMG is a strategic communications, public relations, and crisis management firm. We fiercely advocate for our clients and have three touchstones: be the smartest; work the hardest; and deliver the most. We master our clients’ businesses, leveraging communications to help them achieve their goals. We advise leading innovators, disruptors, and investors, Fortune 500s, global CEOs, and life-changing NGOs.
Strategic Communications
Crisis Management
Tech PR
Public Affairs
Litigation PR
Lanny J. Davis
Co-Founder and Partner
Joshua P. Galper
Co-Founder and Partner
Adam W. Goldberg
Co-Founder and Partner
Eleanor S. McManus
Co-Founder and Partner
Peter Kadushin
Vice President
Alex Lange
Vice President
Helen McCarthy
Director
Lincoln Zweig
Director
Gil Connolly
Senior Account Manager
Izzy Olive
Senior Account Manager
Taylor Pearson
Senior Account Manager
John Fisher
Account Manager
Emma Novak
Account Manager
Katie Owens
Account Manager
Abby Kleman
Assistant Account Manager
Maddie Melendez
Director of Human Resources
Ebony Rempson
Office Manager
Southwest Airlines: Cancel or #Canceled?
Written by Emma Novak, Account Manager Southwest Airlines prides itself on three values – efficiency, discipline, and excellence – to fulfill its purpose: connecting people to what’s important in their lives through friendly, reliable, and affordable air travel. During the 2022 holiday season, Southwest compromised its values and purpose of reliability, tarnishing the brand after […]
How to Tell Customers Bad News
When managing a crisis, communication skills are often contradicted by the human instinct to put the best light on bad news. Specifically, there are three natural, human reactions that frequently guide how companies and organizations deliver bad news to customers. The first is that, instead of speaking in plain language, they will try to sugarcoat […]
Trader Joe’s Calm Rebuttal
In July, Trader Joe’s found itself in a position familiar to corporate America in recent months – a viral social media campaign leveled serious accusations against the brand and demanded immediate action. In Trader Joe’s case, a viral petition called for the grocery chain to “remove racist branding and packaging from its stores,” referencing Trader […]
