Written by Taylor Pearson, Senior Account Manager If you’re over 25, you may not have heard of Shein – the ultra-fast fashion e-commerce platform taking Generation “Z” by storm. But, whether or not you’re on the bandwagon, Shein is, in all likelihood, the future of fashion for the masses – if it can get its […]
Trident DMG is a strategic communications, public relations, and crisis management firm. We fiercely advocate for our clients and have three touchstones: be the smartest; work the hardest; and deliver the most. We master our clients’ businesses, leveraging communications to help them achieve their goals. We advise leading innovators, disruptors, and investors, Fortune 500s, global CEOs, and life-changing NGOs.
Strategic Communications
Crisis Management
Tech PR
Public Affairs
Litigation PR
Joshua P. Galper
Co-Founder and Partner
Adam W. Goldberg
Co-Founder and Partner
Eleanor S. McManus
Co-Founder and Partner
Alex Lange
Vice President
Lincoln Zweig
Senior Director
Helen McCarthy
Director
Taylor Pearson
Director
John Fisher
Associate Director
Emma Novak
Associate Director
Katie Owens
Associate Director
Abby Kleman
Senior Associate
Claire Rosenwinkel
Associate
Maddie Melendez
Director of Human Resources
Ebony Rempson
Office Manager
Reporters and Anonymity: Two Tales
Written by Adam Goldberg, Co-Founder The last several weeks have seen notable episodes involving anonymous sourcing. In one instance, journalists have called out the dangers of being forced to reveal their anonymous sources while, in the other, reporters decried a journalist who used anonymous sources to write what they say are false things about those […]
Finding Your Voice: A Guide for Brands Navigating Contentious Issues
Written by Trident DMG Much has been reported about brands’ struggles with whether to publicly engage with contentious social issues. Recent research provides helpful guidance. In Citizen brand: The emergence of brandstanding as organizational engagement and civic duty, Luke Capizzo and Jeannette I. Iannacone find that companies should tick four boxes when taking a public […]
When a Reporter Doesn’t Call
Written by Adam Goldberg, Co-Founder One scenario we commonly face is when a client learns a reporter is investigating it before the reporter calls the client. The clues can emerge in various ways. Perhaps a reporter messaged employees on LinkedIn or through social media. Typically, the client instinct in these instances – and that of […]
