Written by Adam Goldberg, Co-Founder and Partner Outside the Olympics, it’s folly to judge how well somebody does something by comparing them to perfection. Yet, that’s exactly what too many have done when assessing Crowdstrike’s and its CEO’s Day 1 crisis comms. Anyone understanding what it’s like in the cauldron of an ongoing crisis recognizes […]
Trident DMG is a strategic communications, public relations, and crisis management firm. We fiercely advocate for our clients and have three touchstones: be the smartest; work the hardest; and deliver the most. We master our clients’ businesses, leveraging communications to help them achieve their goals. We advise leading innovators, disruptors, and investors, Fortune 500s, global CEOs, and life-changing NGOs.
Strategic Communications
Crisis Management
Tech PR
Public Affairs
Litigation PR
Joshua P. Galper
Founding Partner
Adam W. Goldberg
Founding Partner
Eleanor S. McManus
Founding Partner
Emily Lenzner
Senior Advisor
Alex Lange
Executive Vice President
Logan S. Booth
Senior Vice President
Lincoln Zweig
Vice President
John Fisher
Director
Lydia Hennessey
Director
Samantha Fernandez
Director
Brinsley Eriksen
Associate Director
Kai Bernier-Chen
Associate Director
Claire Rosenwinkel
Senior Associate
Hannah Goldberg
Associate
Ben Henschel
Associate
Fallon Moore
Associate
Annabel Teague
Associate
Katie Bongiovanni
Fellow
Maddie Melendez
Director of Human Resources
Ebony Rempson
Office Manager
Be So For Real: Gen Z Social Media Marketing and the Paris 2024 Olympics
Written by Annie O’Leary, Trident DMG It’s a simple montage, videos of athletes winning gold at the Olympics, hugging fellow competitors, some even brought to tears in what is certainly an emotional moment. The videos are set to a folk song, “Evergreen,” by Richy Mitch & The Coal Miners. A white text caption reads simply, […]
When to Call on the Influencers or the Professionals…
Written by Taylor Pearson, Senior Account Manager If you’re over 25, you may not have heard of Shein – the ultra-fast fashion e-commerce platform taking Generation “Z” by storm. But, whether or not you’re on the bandwagon, Shein is, in all likelihood, the future of fashion for the masses – if it can get its […]
Reporters and Anonymity: Two Tales
Written by Adam Goldberg, Co-Founder The last several weeks have seen notable episodes involving anonymous sourcing. In one instance, journalists have called out the dangers of being forced to reveal their anonymous sources while, in the other, reporters decried a journalist who used anonymous sources to write what they say are false things about those […]
