In July, Trader Joe’s found itself in a position familiar to corporate America in recent months – a viral social media campaign leveled serious accusations against the brand and demanded immediate action. In Trader Joe’s case, a viral petition called for the grocery chain to “remove racist branding and packaging from its stores,” referencing Trader […]
Trident DMG is a strategic communications, public relations, and crisis management firm. We fiercely advocate for our clients and have three touchstones: be the smartest; work the hardest; and deliver the most. We master our clients’ businesses, leveraging communications to help them achieve their goals. We advise leading innovators, disruptors, and investors, Fortune 500s, global CEOs, and life-changing NGOs.
Lanny J. Davis
Joshua P. Galper
Adam W. Goldberg
Eleanor S. McManus
In the wake of the deaths of George Floyd, Breonna Taylor and many others at the hands of police, many companies that previously shied away from incorporating social issues like the Black Lives Matter movement into their branding and marketing have embraced them to make their positions on these seismic matters clear to consumers. However, […]
Earlier this year, Joe Biden reached out to Anita Hill, the young law professor who famously testified that then-Supreme Court nominee Clarence Thomas had sexually harassed her. Biden presided over Thomas’s confirmation hearings, during which Hill was mocked, degraded, and humiliated. During the phone call, Biden expressed “regret for what she endured” and “admiration for everything she has done to change the culture around sexual harassment in this country.” Biden, however, failed to directly apologize for his role in how she was treated, leaving Hill “deeply unsatisfied.”
One things clients experiencing negative media attention often ask us is, what kind of CSR should we be doing to mitigate this bad publicity? Before answering that question, it is worthwhile to explore whether or not CSR actually does help limit public blowback. Corporate social responsibility, also known as CSR, while difficult to define, can be described as a form of private business self-regulation that allows a company to take responsibility for the social and/or environmental impacts of its business.